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"Natalie strives to achieve complete sustainability at every stage of the manufacturing process - from materials and processes, to cultural sustainability in the form of preserving hand-sewing skills.” 

Natalie Chanin

Natalie “Alabama” Chanin is the founder and creative director of Alabama Chanin. She was born and raised in Florence, Alabama, where her company is based. Natalie has a degree in Environmental Design with a focus on industrial and craft-based textiles from North Carolina State University. After graduation, Natalie worked in the junior sportswear industry on New York’s Seventh Avenue, before moving abroad. For over a decade, Natalie worked as a stylist and costume designer, traveling the globe.

Natalie returned home in 2001 with the intention of producing a line of hand-sewn t-shirts. In the process of creating that project, she also produced a short documentary. That film, "Stitch", focused on traditional quilt-making in the South, with stories told by those who stitched and were warmed by those quilts. Each “character” in the film had a unique story. Each quilt told the tale of the joys and hardships, and the friendships and family bonds of a specific time and place.

While producing the film and collection of t-shirts, Natalie met many women who were former seamstresses or textile workers from the 1980s, when her hometown’s former title was “T-Shirt Capital of the World.” The signing of NAFTA left many women and men unemployed as Alabama’s textile industry moved south of the border. This perfect storm of circumstances inspired Alabama Chanin.

Natalie strives to achieve complete sustainability at every stage of the manufacturing process - from materials and processes to cultural sustainability in the form of preserving hand-sewing skills. Over the years, Alabama Chanin has organically expanded, and in addition to the Alabama Chanin collection, includes The School of Making, The Factory Store, and Building 14 Design + Manufacturing Services. In 2013, Chanin won the CFDA/Lexus Eco-Fashion Challenge, an award competition that identifies and celebrates the greatest American designers working in the realm of sustainable fashion. Natalie continues to learn and to teach craft traditions, or “living arts,” using them to bridge generational, economic, and cultural gaps.

Our Team

Olivia Sherif

Production Team Member + Workshop Instructor
Since 2010

Erin Dailey

Journal Managing Editor
Since 2012

Luda Matmuratova

Production Team Member
Since 2013

Maggie Crisler

Production Team Member
Since 2013

Corey TenBerge

Production Team Member
Since 2014

Margaret May

Technical Designer | Pattern Maker
Since 2016

Erin Reitz

Designer
Since 2016

Jeff Brewton

Controller
Since 2016

Victoria McCoy

Production Team Leader
Since 2016

Leslie Brown

Shipping Coordinator
Since 2017

Iona Gonsalves

Production Team Member
Since 2017

Corey Gray

Production Team Member
Since 2017

Bonnie Mudler

Vice President + The School of Making Coordinator
Since 2017

Catherine Counts

Guest Specialist
Since 2019

Alton Poole

Building Maintenance Custodian
Since 2018

Robin Hall

Guest Experience Coordinator
Since 2018

Lauren Landsell

Artisan Liaison + Production Specialist
Since 2018

Jessica Turner

Studio Coordinator + Chief Operating Officer
Since 2019

Bobbie Nix

Production Team Member
Since 2020

Carlisle Sandy

Guest Experience + Personal Stylist
Since 2020

Christy Clements

Production Team Member
Since 2020

Katie Kooper

Product Design Engineer
Since 2020

Diane Hall

Workshop Instructor | Consultant

Jessie Childers

Production + Media Team Member
Since 2019